Just a little bit about faraway.fm ...
Within the coverage of the station comes the region of the capital island of Maldives, Male’ and its sister islands of Villimale’ and Hulhumale’, Male’ International Airport on the island of Hulhule is also within the region as are some tourist resort islands. Male’ is the seat of Government in the Maldives and is the country’s business and commercial centre.
It is estimated that 65,000 people (30 – 40% of country’s population) live in Male’ and the two adjoining islands. There is always a significant floating population of several thousand from other islands temporarily in Male’, on business and other needs. An expatriate population of 40,000 also live in Male’ and its surrounds.
Faraway FM broadcasts mainly in English. The format is Classic Rock music, with a heay concentration of news and current affairs, both domestic and global, in English and in Dhivehi.
Besides music, Faraway FM, through its programmes, provides insights into Maldives history, culture, literature, lifestyle and politics.
The Audience is young and boomer-age upwardly mobile people, both Maldivian and expatriate, who enjoy popular music and culture and have a thirst for knowledge and information of the world around them. The population segment that grew up during the 1960’s to 1990’s is familiar with and enjoys western popular music. Younger generations of Maldivians are fast tuning into the lifestyle and music of their generation in the rest of the world. Satellite TV and the Internet have broken down the barriers imposed by geography and national borders.
Faraway FM hopes to provide the sound track to the busy and highly mobile lifestyle of the younger generation of Maldivians.
GLOBAL AND MOBILE AUDIENCE
Faraway FM streams live to the world on www.faraway.fm and is accessible to mobile people through cellular phones that support the technology.